The standard balloon rides last about 45 min to 1 hr. Bigger baskets are used for standard flights. Price-wise it is affordable compared to other flights like deluxe, beyond, or private ones.
If you are traveling on a budget standard rides are most suitable for you.
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Standard Balloon Rides in Cappadocia offered by Kelebek Travel are up to 20 people in one Basket. The basket sizes in the region go up to 32 people per basket but some of the smaller hot air ballooning operators like Turquaz Balloons have a higher standard and provides more for the price-quality wise.